Hey, I’m
Alejandra Galván.
UX/UI & Product Designer who blends strategy and creativity to turn complex ideas into clean, engaging experiences.
Case Studies
Youth Accounts:
Discovery work
Lead the discovery phase to understand the current journey, identify key pain points, and envision an improved future-state experience.
Savings Targets:
New Experience
Led the design of a new experience that allows members to create and manage personalized savings goals connected to their core savings account.
Manage Overdraft:
Redesign Experience
Redesigned the end-to-end overdraft experience to simplify decision-making, align with the latest design system, and help members clearly understand their options and coverage.
Other creative work
Branding
Developed unique brand identities that capture each client’s personality through thoughtful logo design, color palettes, and visual language.
Web Design
Designed responsive websites that balance visual storytelling and usability, creating engaging digital experiences for diverse clients.
Presentations
Presentation decks designed to communicate strategy, visualize future-state concepts, and align partners on direction and opportunities.
Design background
UX skillset
User Centered Design
User Research
Information Architecture
Native App & Responsive Web UI Design
High-Fidelity Interface Design
Wireframing
Interactive Prototyping
Usability Testing
Branding
Presentations / Storyboards
Tools
Figma
Sketch
Adobe Creative Suite
Maze / User testing
Invision
Mural / FigJam
Squarespace
Jira
Confluence
Keynote / Powerpoint / Figma
My strengths
Responsibility
Consistency
Arranger
Discipline
Achiever
Relator
Belief
Deliberative
Empathy
Strategic